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The Intuitive Farmer: Inspiring Management Success (Paperback) - Peter Nuthall

  • The Intuitive Farmer: Inspiring Management Success (Paperback) - Peter Nuthall

The Intuitive Farmer: Inspiring Management Success (Paperback) - Peter Nuthall

Peter Nuthall

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£14.95

Told in the form of a novel, the author communicates farm business management ideas and strategy through the story of a farmer going through a period of change.

Successful farm management is based upon excellent decision making by the farm owner. In practice most decisions are made intuitively rather than the result of careful data collection and analysis, or analysing others' views and associated factors. Thus the farmer's intuitive decisions have a major impact on the business practices, efficiency, profitability and success of the farm. In the form of a character driven novel the author guides the reader through a series of lessons for farmers to improve their intuitive decision making.

The story follows Ben, a New Zealand farmer, as an important member of a discussion group. The experimental programme is set up by a management researcher, Tom, to explore the best way to improve farmers' intuition. The farmer group has different characters in different situations each one of which leads to interesting dilemmas and lessons.

Each chapter addresses a different issue affecting farmers, such as risk management, benchmarking, budgeting and planning, negotiation skills, active listening and farm ownership. By the end of the novel the reader will have absorbed important farm management principles and practices through the activities and findings of the group.

The Intuitive Farmer follows on from successful business management books such as The Goal, which communicate business ideas and strategies in novel form. This is the first such book applied to agricultural management practices, providing a dependable source for farmers, agricultural and farm management students and people involved in agriculture industries.

Additional Information

Author Peter Nuthall
Availability No
Dimensions No
Extent 232 pages
ISBN 9781910455135
Publication date Jan 2016
Book Type Hardcover

Delivery Information

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