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'... the book provides a fascinating insight to the cognitive errors inherent in the human mind which can lead us to think any treatment, conventional or otherwise, is working (when actually it isn't). As such, it's a must-read for any veterinary surgeon, student or veterinary nurse interested in improving their critical thinking, regardless of their stance on alternative medicine... peppered with laugh out loud moments... it's a thoroughly uplifting read for anyone who takes joy in how science helps us understand the world.' - Arlo Guthrie, VetSurgeon News/Veterinary Nursing News (Posted on 22/09/2017)