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International Marketing and Trade of Quality Food Products

  • International Marketing and Trade of Quality Food Products

International Marketing and Trade of Quality Food Products

M Canavari, N Cantore, A Castellini, E Pignatti and R Spadoni

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Author(s): M Canavari, N Cantore, A Castellini, E Pignatti and R Spadoni

About The Book

This is a fully rewritten and extended version of the successful textbook 'Innovation of food production systems'. It focuses on consumer-driven food product innovation using a systems-oriented approach. It integrates marketing and consumer sciences with technological aspects such as processing, logistics and information technology, and presents an integrated view of how new food product development is to be situated in a chain-oriented approach. Attention is also paid to the impact of changes in the environment of the agri-food system on food innovation, such as the changing consumer, the growing concern about food safety and new insights in human nutrition.

Topics covered include changing markets, consumer perception of product quality, quality function deployment, the use of new and improved technology in food production, logistics and information technology, the role of regulation and legislation, quality management and control systems such as HACCP and TQM. The chapters of the first edition have been updated and extended. New chapters have been added, on consumer behaviour, corporate strategy, food safety and nutritional aspects of food innovation.

Researchers and professionals in the food industry as well as students of food science, food technology and management will find this publication provides valuable information on the latest developments in the product innovation by agri-food systems.

Additional Information

Author M Canavari, N Cantore, A Castellini, E Pignatti and R Spadoni
Availability In Print
Dimensions Unknown
Extent 348 Pages
ISBN 9789086860890
Publication date 2009
Book Type Hardcover



Part 1 Food quality and trade

  • Exports of Italian high quality wine: new empirical evidence from a gravity-type model
  • Evolution of trade flows for sheep milk cheese: an empirical model for Greece
  • Effectiveness of Appellations of Origin on international wine market
  • International marketing and trade of protected designation of origin products
  • Food safety in international trade: the Spanish experience in Mediterranean products
  • Competitiveness of Turkey in organic exports to the European Union market
  • Impact of export control policy measures in an attempt to mitigate Argentina?s inflation

Part 2 Food quality, supply networks and competition

  • Exploring hybridity in food supply chains
  • Competitive positioning and value chain configuration in international markets for traditional food specialties
  • Marketing elements for launching a new functional food product: a case of Indonesian market
  • Quality management in Polish dairy cooperatives
  • The roles of geographical indications in the internationalisation process of agri-food products
  • Value propositions and Fair Trade supply chain organisation and performance: the case of Italian Alternative Trade Organisations (ATOs)
  • The structural evolution of organic farms in the USA: the international market effect
  • The quality and training needs of Moroccan agri-food enterprises

Part 3 Food quality and consumersDeterminants of consumer preferences for regional food products

  • The influence of label on wine consumption: its effects on young consumers? perception of authenticity and purchasing behaviour
  • Willingness to pay for organic food in Argentina: evidence from a consumer survey
  • Direct marketing to tourist hotels: a study on horticultural market in Fiji


About the authors

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