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Horse Business Management: Managing a Successful Yard, 4th Edition

  • Horse Business Management: Managing a Successful Yard, 4th Edition

Horse Business Management: Managing a Successful Yard, 4th Edition

Jeremy Houghton Brown, Marcus Clinton

Availability: In stock

Author(s): Jeremy Houghton Brown, Marcus Clinton

About The Book

Horse Business Management will equip you with the knowledge to run a profitable horse business. Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create success. Essentially, it will enable you to develop your vision of excellence and the specialist skills needed to make that vision a reality. Sections include:

  • Understanding the market
  • Considering available assets
  • Developing effective marketing strategies
  • Developing effective practices in daily yard management
  • Providing a safe and rewarding environment for all involved
  • Recognising and providing a high quality experience for the customer
  • Providing a solid financial return

Jeremy Houghton Brown and Marcus Clinton offer you their expert advice on modern equine business techniques, sharing their wealth of practical experience, and their thorough understanding of the horse industry.

Extensively revised for its fourth edition, Horse Business Management is applicable to every type of stable yard and horse business. It is equally suited for both current and prospective horse business owners and managers, and should be in the hands of every college equine student.

Additional Information

Author Jeremy Houghton Brown, Marcus Clinton
Availability In Print
Dimensions Unknown
Extent 288pp
ISBN 9781405183475
Publication date April 2010
Book Type Softcover




Section 1: Setting the right course

1 A Successful Horse Business

Introduction – The Ingredients of Success

Defining Success

Safety and Legality

Equine Standards

Vision and Leadership

Entrepreneurial Flair

Human Resources


Common Characteristics and Trends of Horse Businesses

The Business Environment

Challenges of a Horse Business

2 The Customer in the Market Place


What do We mean by Market?

Stakeholders in the Business

Customer Care

3 Quality

Introduction to Quality

So what is Quality?

The Management of Quality

Section 2 – Staying on Course

4 Health and Safety


Accidents and Blame

Developing a Health and Safety Culture

Health and Safety Management

5 Legality and Insurance


The Law of Contract

Express Warranties and Conditions


Contracts of Employment

The Law of Tort


6 Finance and Profit


Raising Money


Performance Management

Financial Risk Management

7 Marketing and Mission


Market Research

Mission Statement

Marketing Strategies

8 Context and Contest


The British Horse Industry

Training, Education and Careers

Section 3: Delivering Results

Section 3: Delivering Results

9 Yard and Enterprise Management


Premises Considerations


Daily Duties

Labour-saving Devices


Grassland Management

10 Staff and Office Management



Job and Person Specifications


Employment and Employing Staff



Management Style

Remuneration and Benefits

Staff Training


Office Routines



11 Managing Shows and Events


The Nature of Shows and Events

The Principles of Running a Good Show

Looking Back

12 The Eye of the Master

Looking Back

Looking Around

Looking Forward

Looking Diligently

Appendix 1 Facts, Figures and Organisations

Overview of Organisations within the British Horse Industry

Useful Facts about the British Horse Industry

Useful Figures about the British Horse Industry

Appendix 2 Guidance on promoting Safe Working Conditions

General Advice for all Horse Establishments

Additional Specific Guidance for Horse Riding Establishments

Additional Specific Guidance for Studs and Horse Breeding Establishments

Additional Specific Guidance for Racehorse Training Establishments

Control of Substances Hazardous to Health Regulations

Risk Assessment

Appendix 3 Career Training for Work in the Horse Industry


Career Preparation

College qualifications

NVQs, Traineeships and Apprenticeships

BHS Professional Qualifications

Association of British Riding Schools (ABRS) and National Pony Society (NPS)

United Kingdom Coaching Certificate (UKCC)

Other Professional and Technical Qualifications

Portfolios and CVs

Appendix 4 National Vocational Qualifications (Including Teaching Level 3 Management and Supervisory Skills)

Introduction to Vocational Qualifications (S/NVQs)

NVQ Level 1

NVQ Level 2

NVQ Level 3

NVQ Level 4

NVQ Structure within each Level

NVQ Methods of Assessment

NVQ Level 3 – Management and Supervisory Units


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